AgroFresh Brings Digital Harvest Intelligence and Next-Gen Grape Protection to Macfrut 2025

At this year’s Macfrut 2025, AgroFresh invites growers, packers, and retailers to explore cutting-edge innovations that enhance freshness, quality, and profitability from the orchard to the shelf.

Visit AgroFresh at Hall 1, Stand 198-200 for a first look at Rubens™, a revolutionary new device designed to transform how growers make harvest decisions. Rubens provides real-time insights into fruit maturity, helping optimize pick timing to improve pack-out, reduce waste, and protect brand reputation.

AgroFresh will also unveil UVASYS® SO₂ sheets, now available in the European market. Trusted by grape growers worldwide, these sheets contribute to table grapes arriving in premium condition — fresher, cleaner, and better protected from decay, supporting the strictest export and retail standards.

Ivo Secchi, Commercial Manager, AgroFresh, said:

“At AgroFresh, we’re committed to empowering our customers with innovative tools and technologies. Whether it’s improving harvest accuracy with Rubens or safeguarding quality with UVASYS®, our solutions are built to meet the evolving challenges of global produce supply chains.”

Why visit AgroFresh at Macfrut 2025?

If your goals include:

• Digitalizing your harvest decisions
• Extending shelf life and reducing losses
• Meeting export standards without compromising quality
• Implementing sustainable, science-backed solutions

Then AgroFresh offers answers tailored to your operation.

In addition to Rubens and UVASYS®, attendees can explore AgroFresh’s comprehensive portfolio of pre- and post-harvest innovations — including SmartFresh™, FreshCloud™ and  Control-Tec™  — all designed to help the industry grow smarter, ship better, and sell more successfully.

Make every harvest count. Visit AgroFresh at Hall 1 – Stand 198-200 with the option to book a Rubens™ demo show, clicking here!