AgroFresh™ Expands FreshCloud™ Digital Ecosystem with New Sensor Integrations for Real-Time Quality Control Across the Produce Value Chain

AgroFresh Solutions, Inc., a global leader in post-harvest produce freshness and quality solutions, announces two groundbreaking collaborations with Rubens Technologies and Escavox that will enhance AgroFresh’s FreshCloud digital platform, a comprehensive data-backed solution that empowers the produce supply chain to make real-time decisions informed by data. These collaborations underscore AgroFresh's commitment to innovation, as FreshCloud leverages more advanced analytics, monitoring tools and data to extend freshness and reduce food waste from farm to shelf.

Bradford Warner, AgroFresh Global Head of Digital and Data, says:

“With the addition of Rubens Technologies and Escavox solutions, the FreshCloud digital ecosystem is now informed by near real-time data at each crucial step in the produce supply chain: at the grower, in production, in storage, at retail distribution and during transit. These collaborations enable FreshCloud to provide a fully integrated monitoring system, empowering growers, packers, marketers and shippers to make critical business decisions to improve fruit quality and profitability.”

Make Informed Harvest Decisions with Rubens Technologies

FreshCloud Harvest now integrates data from Rubens Technologies’ hand-held spectral scanner that enables growers to quickly and easily collect fruit quality indicators to help them predict the optimal time for picking and assess fruit quality, without damaging the produce. Using spectral sensing combined with proprietary algorithms, the scanner measures brix, firmness and starch in apples, replacing time-consuming, subjective manual checks with near real-time data.

Daniel Pelliccia, Founder and CEO of Rubens Technologies, says:

“This collaboration combines Rubens Technologies’ innovation with AgroFresh’s expertise in pre- and post-harvest solutions to deliver a unique value proposition, improving fruit quality, reducing waste and offering greater profitability for all stakeholders”. 

The handheld Rubens Technologies scanner: 

• Helps the grower better predict optimum harvest timing and reduces waste by eliminating damaging testing methods. 
• Enables larger sample size for improved accuracy, ensuring top-quality fruit reaches the market. 
• Cuts testing and grading costs by automating data collection and displaying it within the FreshCloud platform. 

Monitor Produce Quality in Transit with Escavox

Escavox delivers a unique, comprehensive, in-transit monitoring solution, capturing and reporting multiple layers of produce and shipping data while the product is in transit. With the integration into a new FreshCloud Transit module, wherever users or their products are, they can receive actionable insights from the Escavox technology to improve the quality and efficiency of fresh food logistics, including calculating predictive shelf life for best use, less rejection and reduced waste.

Luke Wood, Founder and CEO of Escavox, says:

“Harvest quality, minus the impact of the journey, equals consumer quality. We take a unique approach with a focus on the food, not the assets that move it. By blending quality and commercial metrics into one place, we can expose problems and opportunities other solutions cannot see, let alone optimize. By using data to eradicate waste related to transit, everyone wins.”

Escavox data solution: 

• Captures near real-time product and shipping conditions through autonomous Escavox Blue Box Trackers, delivering immediate insights into product conditions.  
• Empowers stakeholders with actionable insights through intuitive dashboards that reveal inefficiencies and support data driven decisions to improve supply chain performance.  
• Streamlines tracking and analysis with automated reporting for seamless supply chain management.  
• Drives waste reduction and cost savings by offering detailed visibility across the supply chain.

With the integration of Rubens Technologies and Escavox solutions into FreshCloud, AgroFresh strengthens its leadership in leveraging data and technology to achieve optimal produce freshness and quality. By adding advanced quality measurement and real-time transit monitoring, FreshCloud becomes an even more powerful tool in reducing food waste, enhancing product quality and increasing sustainability across the entire value chain.  

About AgroFresh   

AgroFresh is a global leader in post-harvest quality and freshness solutions, dedicated to enhancing the quality and extending the shelf-life of fresh produce while reducing food loss and waste. From a legacy of innovation that stretches back more than 40 years, AgroFresh addresses fresh produce supply chain challenges from all angles, offering a full suite of integrated storage, packing line and digital solutions. AgroFresh has what it takes to empower growers, packers and retailers to succeed in their business of delivering fresh, quality and sustainable produce from harvest to home. To learn more about AgroFresh, visit www.agrofresh.com.  

About Rubens Technologies

Rubens Technologies specializes in advanced sensor solutions that provide real-time data on fruit quality. By utilizing cutting-edge technology, Rubens Technologies helps growers and retailers make more informed decisions, reduce waste and deliver better products to consumers worldwide. To learn more about Rubens, visit www.rubenstech.com.

About Escavox

Escavox is an Australian agri tech company specializing in supply chain tracking technology for fresh food products. Founded in 2018 and headquartered in North Sydney, New South Wales, Escavox offers real-time monitoring solutions that capture data on temperature, time and location throughout the supply chain. Their Blue Box Trackers provide actionable insights to enhance product quality, reduce waste and improve supply chain efficiency. By delivering detailed visibility, Escavox supports sustainability efforts and helps businesses optimize their operations from farm to retail shelf. To learn more about Escavox, visit www.escavox.com.