AgroFresh Presents New Digital Postharvest Technology at Fruit Attraction 2025 in São Paulo

AgroFresh, a global leader in solutions for maintaining the quality and freshness of fruits and vegetables, confirms its participation in Fruit Attraction 2025, taking place from March 25 to 27 in São Paulo. This event is one of the most important in the Latin American fresh produce sector, bringing together growers, exporters, and industry experts to showcase innovations and discuss key challenges.

Among AgroFresh’s key highlights for this edition is the launch of a non-destructive fruit quality analysis scanner, developed by Rubens Technologies. This innovative solution will be integrated into FreshCloud™ Inspection, AgroFresh’s digital platform that enables advanced quality analysis and shelf-life prediction, optimizing real-time decision-making across the supply chain.

The company is also strengthening its table grape solutions portfolio, including Uvasys, a preservation technology that helps control Botrytis, and SmartFresh™ Inbox, which helps maintain stem freshness and prolong the quality of grapes during storage and transportation. These solutions represent a significant advancement for growers and exporters facing challenges in fruit preservation and commercialization.

In addition to these innovations, AgroFresh continues to offer a comprehensive post-harvest solutions portfolio for various crops, such as apples, mangoes, and citrus. The portfolio includes fungicides, coatings, equipment, and digital monitoring technologies—all designed to maximize fruit quality and shelf life, ensuring better outcomes for the industry.

Fabiano Coldebella, Commercial Manager of AgroFresh for Brazil and Central America, says:

“Participating in Fruit Attraction is essential for reinforcing our commitment to the fresh produce industry and presenting new solutions that make a difference for growers and exporters. We are excited to share these innovations and collaborate with our customers to tackle post-harvest challenges”. 

AgroFresh’s booth at Fruit Attraction will be E127.

About AgroFresh

AgroFresh is a global AgTech leader dedicated to post-harvest innovation, developing solutions that maximize the quality and shelf life of fruits and vegetables at every stage of the supply chain. Its portfolio includes SmartFresh™, Harvista™, FreshCloud™, and various cutting-edge technologies designed to preserve freshness, reduce waste, and maximize the value of agricultural production. Operating in over 50 countries, AgroFresh partners with growers, packers, and retailers to deliver science-based, customized solutions. For more information, visit www.agrofresh.com.