An Exciting Lineup of Innovations at Fruit Attraction 2024 with Postharvest.biz

At Fruit Attraction 2024, SPE3 Publishing Group — which encompasses the websites PPoscosecha.com / Postharvest.biz, Tecnología Hortícola, Actual FruVeg and Biblioteca Horticultura — invites you to take part in a diverse and comprehensive program of events tailored specifically for you.

Launch of the Postharvest Innovations Directory 2024 and the Postharvest Awards

Join us for the official unveiling of the Directorio Poscosecha de Novedades 2024 on Tuesday, October 8th at 11:30 a.m. at Agrobank Stand 7C21.

Since its inception in 1998, the Postharvest Directory has been a premier platform for companies offering specialized technology and services. The 2024 edition marks the return to a print format, blending the advantages of digital innovation with a fresh focus on the latest trends in postharvest technology.

We're also excited to introduce the inaugural Postharvest Awards, with two key categories:

• Postharvest Innovation 2024, chosen by our readers from the most innovative products, services, or companies highlighted in the Directory.
• Postharvest 4.0, which will honor a standout fruit and vegetable packinghouse for its leadership in innovation.

All attendees will receive a complimentary printed copy of the Directorio Poscosecha de Novedades 2024.

NOTE: The event is FREE, but pre-registration is required through this form: https://forms.gle/djc41zV4tceoD4wAA

Book Launch: "Water Sustainability in Horticulture and Postharvest"

Join us on Tuesday, October 8th, at 4:00 p.m. for the launch of the digital book "Sostenibilidad hídrica en horticultura y poscosecha" at the Cajamar booth (7C22).

This book offers a comprehensive analysis of the crucial relationship between water and agriculture, showcasing technological innovations designed to optimize water usage in the cultivation, preservation, and processing of food. It features a variety of research projects focused on water sustainability, with insights from experts, researchers, and professionals from leading companies in the fruit and vegetable sector, ensuring a specialized and detailed perspective in every chapter.

The event will include a roundtable discussion featuring a distinguished panel of industry professionals who will delve into water-related challenges and explore solutions from various viewpoints, alongside our sponsoring companies. Confirmed participants include:

• Luis Rallo, Emeritus Professor at the University of Córdoba
• Mª José Rubio Cabetas, Researcher at CITA-ARAGÓN
• Manuel Laínez from Cajamar
• Eduardo Martínez Ubago, CEO of John Deere
• Elena Costa, Researcher at the Postharvest Technical Service of IRTA

At the conclusion of the event, attendees will receive a QR code for complimentary access to download the book. We recommend pre-registering via email at: comercial@tecnologiahorticola.com.

Introducing the New Digital Magazine: Actual Poscosecha

Join us on the second day of the fair for the launch of the digital magazine Actual Poscosecha, scheduled for 4:00 p.m. at the Citrosol stand (Stand 3C28). This technical dissemination magazine was developed in response to the growing demand within the sector for a platform that compiles and shares the most significant scientific advancements in postharvest, targeting a wider and more diverse audience.

The event will feature insights from several researchers who contributed to this inaugural edition, including:

• Lorenzo Zacarías, Research Professor at CSIC’s Institute of Agrochemistry and Food Technology (IATA)
• Encarna Aguayo, Professor at the Polytechnic University of Cartagena
• María Fernanda Fernández León, Professor at the Complutense University of Madrid
• Benito Orihuel, Postharvest Consultant at Citrosol

Don’t miss this opportunity to explore this valuable initiative!