Fresh Formulaics Unveiled Its First Product, Flair S1™, at Berlin Fruit Logistica 2025

Fresh Formulaics introduced its inaugural product, Flair S1™, at Berlin Fruit Logistica 2025. Flair S1™ represents a significant breakthrough in plant-based, postharvest solutions, offering a safer, smarter, and more effective alternative to conventional produce waxes, with an extended shelf life and shine.

Flair S1™ is a high-performance, all-in-one solution designed to improve the shelf-life, quality, and appearance of fresh produce. Its proven commercial performance, compared to traditional waxes and resins, delivered a longer-lasting shine and superior firmness retention while creating stronger operational efficiencies. It also helped suppliers adapt to changing consumer and regulatory demands.

Flair S1™’s many benefits as a food formulation included:

• Longer-lasting shine
• No MRLs (maximum residue levels)
• Elimination of plastic use and non-vegan ingredients
• Expansion into new markets
• Decrease of overpack
• Reduction or elimination of heat drying
• Higher fruit throughput
• Consolidation of treatment steps
• Certified as Vegan

Denise Junqueiro, Vice President of Marketing, said:

"Flair S1™ is a breakthrough change for the produce industry, transforming the supply chain with smarter, more effective solutions that are plant-based. We are thrilled to provide suppliers with a product that elevated the quality and appearance of produce to meet the growing retail and market demands, while helping them achieve their sustainability goals."

Flair S1™ also allows suppliers to consolidate treatment steps, process fruit faster, and eliminate the need for fruit tempering, cutting energy consumption and operational costs.

For more information, visit www.freshformulaics.com.

About Fresh Formulaics

Fresh Formulaics is the next generation of postharvest technologies. Its family of powerful, plant-based products provides growers, suppliers, and retailers with fresher, safer, and more attractive fruits and vegetables. Suppliers can finally replace legacy waxes and conventional materials with high-performing, sustainable solutions that are safer for the environment and much more effective.