New look Marlene®, launch at Fruit Attraction 2017

A new brand image for the wide bouquet of Marlene® apples: just a few more weeks before the makeover, VOG Consortium will announce the news at the next edition of the fruit and vegetable international exhibition in Madrid, at Marlene®’s stand (Hall 10, stand E03) on October 18 th, at 11 am. Founded in Italy in 1995, the Marlene® brand was established as an initiative of the VOG Consortium to unitarily communicate the rich variety and the quality of the apples grown by 12 cooperatives, and today it represents one of the icons of fruit excellence in Alto Adige / Südtirol. Today, the Consortium has chosen a change of perspective to make the brand and its image even more cutting edge, in line with an audience more and more international. At Fruit Attraction a new logo, expressing Marlene® apples’ full personality, and the new creative choices for the coming years and for the countries where Marlene® is distributed will be announced. Marlene®’s success is the result not only of the passion 5000 growers put in the fields every day, but also of the intense communication activity that in 20 years has been able to summarise in one single concept the values of the strong relationship with the area, the wide variety and great care of the products. These are the distinctive traits which have always distinguished this brand’s identity and which are expressed at their best by the new Marlene® look. “Fruit Attraction is a regular event in our exhibition schedule” states Gerhard Dichgans Terlano’s VOG Consortium Director. "This is why it is the perfect place to announce the new image of our brand for the first time” he concludes. Come and find out Marlene®’s new look and its wide choice of apples at Fruit Attraction, from 18 to 20 October, Hall 10, stand nºE03. For further information:www.marlene.itwww.facebook.com/marlene.suedtirol