New Marlene® visual identity for the Christmas multipack

A special multi-variety Christmas pack to enjoy all the goodness of Marlene® apples together. This original gift idea contains 1 each of the 7 Marlene® apple varieties: Golden Delicious, Granny Smith, Royal Gala, Red Delicious, Fuji, Braeburn and Stayman. Each with its own fragrance, unique flavour and distinctive colour, for an even brighter pack. The leading fruit and vegetable retailers in 11 European and North African countries were involved in the initiative: Italy, Spain, Belgium, the Netherlands, Cyprus, Malta, Norway, Denmark, Lebanon, Libya and Great Britain. The exclusive festive pack highlights two of the most distinctive features of VOG fruits: their quality and variety; in fact, the apples are selected and inserted by hand, one by one. With its special design, the multipack is ready to be given as a gift: after eating the apples, the pack can also be used to store the baubles from your Christmas tree. The Christmas pack sports the new Marlene® look, the brand having recently changed its logo and creative image. VOG has organised lots of promotional initiatives to showcase the new Marlene® look, also during the Christmas period. In fact, as well as the leading fruit and vegetable retailers, consumers were also able to admire the brand’s new look in the region that produces Marlene ® apples during the promotional activities in Piazza Therme in Merano and the Christmas markets in Alto Adige/Südtirol. More information