Citrosol Chooses Fruit Attraction to Unveil Its New Corporate Image

Citrosol, a leading post-harvest solutions company, is gearing up for its upcoming participation in Fruit Attraction, taking place from October 3rd to 5th in Madrid. However, the Valencian firm is preparing to participate this year with a different focus: unveiling its new corporate image. This image reflects the evolution of a company that has been notably innovative in recent years. New ImageCitrosol, which started as a specialist in post-harvest treatments and technology for citrus fruits, has undergone significant transformation in the last decade. Thanks to constant efforts in research, development, and innovation, the Valencian company has expanded its solutions to cover a wide range of products, including avocados, peppers, tomatoes, peeled garlic, and many other fruits and vegetables. Therefore, the visual transformation presented at Fruit Attraction aims to more clearly reflect the diversity of solutions that Citrosol offers and convey the values and commitments that have been fundamental to its ongoing success. The new corporate image adapts to the modernity and constant growth the company has experienced in the last 10 years, without losing sight of its roots. The company states: "We present our new corporate brand, the one that will represent, from now on, our way of being and doing, along with our work and values." Fruit Attraction, due to its strategic location and timing, has become a significant showcase for the sector, making it the ideal place to showcase Citrosol's new corporate image. To present its new image and catalog, the Valencian company will be located at booth C28 in Hall 3, and this edition will feature a new booth design with the aim of, as the company points out: "Generate a greater visual impact and capture the attention of many attendees at the fair." Global ProjectionAs this event is crucial for professionals in the horticultural sector worldwide, a team of 22 people will be present at the company's booth to provide the best service and guidance to all customers and visitors who approach the stand. Citrosol's international presence will also be highlighted at Ifema, as representatives from the company's branches in South Africa and Peru will also travel to Madrid to support and serve international markets. Citrosol consistently works to maintain and expand its presence in both domestic and international markets but recognizes the potential in countries with growing horticultural production and aims to provide value-added solutions to these regions. In this regard, the company is not limited solely to the citrus market. Over the years, Citrosol has developed innovative solutions for various crops, including tropical fruits and stone fruits. As an example of this ongoing commitment to innovation, Citrosol highlights its post-harvest solutions catalog for cherries, a recent innovation that promises to benefit both the industry and producers of stone fruits. About Citrosol While founded in 1994 as Productos Citrosol, S.A., the post-harvest treatments and technology activity began in the 1960s within Electroquímica del Serpis, S.A., both in Potries, Valencia. Thanks to significant organic growth in the last 10-15 years, Citrosol currently employs 109 people, with 8 of them located in various countries and in its subsidiary in South Africa, Citrosol South Africa Pty, and Peru. At its Potries facilities, the company has an R&D&I laboratory and a pilot plant of just over 1,200 m2. Much of its organic growth has been due to its strong innovative character, having received the CEPYME Innovation Award in 2015 and 2020 and the Innovation in Business Award 2020 from the Valencia Chamber of Commerce. Citrosol began as a specialist in post-harvest treatments and technology for citrus fruits, but for over 10 years now, thanks to its R&D&I work, it has been developing solutions to extend the shelf life of avocados, peppers, tomatoes, peeled garlic, and other fresh fruits and vegetables. Currently, Citrosol is introducing its solution for the fourth-range market, the Citrocide® Fresh-Cut System, which significantly reduces water and carbon footprint in the production of fourth-range fruit and vegetables. With all its treatments and technologies, Citrosol makes a significant contribution to reducing food loss and waste in fresh fruits and vegetables.