?It can take months for a person to try a commodity again after they?ve been disappointed by its taste?

Members of Felix Instruments sales and marketing team were listening in on the lectures at the Fruit Ripening and Ethylene Management workshop. T2opics ranged from Consumer Preference Trends to Ripening Facilities and Equipment, with lectures given by Florence Zakharov, Jeff Brecht, and Deirdre Holcroft. Judith Edwards explains the impressions in the March 2016 Newsletter. One of the most important takeaways from the workshop for us was the reminder that when it comes to fresh produce, "taste trumps everything." While a consumer may think twice before purchasing a piece of fruit with a blemish, the stakes are raised considerably when a consumer has a negative eating experience. It can take months for a person to try a commodity again after they’ve been disappointed by its taste, and that’s if they give it another shot at all. So, what can growers, packers, and retailers do to ensure that their produce is going to taste great when it finally gets into the hands of the eater? As we learned from the UC Davis Postharvest Team, the answer is that we can, and must, do a lot. From understanding the stages of fruit development and the difference between climacteric and non-climacteric fruits, to measuring ethylene and managing ripening through temperature adjustments, achieving optimal fruit quality requires the participation of every person along the cold chain—even the consumer. Stay tuned to our blog and newsletter throughout the year for more on what we’ve learned from the UC Davis Postharvest Technology department, or attend a workshop yourself!  More contents in March 2016 Newsletter- Introduction of the the F-940 Store It! Gas Analyzer—one of the latest gas analyzers to make its way into our 900 series!  - Updates of software & firmware- Participation in PMA Australia, 17-19 May- News from Felix Instruments team.