Macfrut launches fresh program in 2017

The next edition of MACFRUT, the international fresh produce trade show organized by Cesena Fiera, will take place in Rimini from 10-12 May 2017. With a focus on building business relationships and international trade, the fair will have a re-branded and fresh program in 2017: - The strawberry takes center stage at Macfrut 2017, being the symbol of the trade show and emblem of “Strawberry Days”, a series of activities on the theme of strawberries organized in partnership with leading Italian strawberry producers.- Macfrut welcomes Basilicata, the main area of strawberry production in Italy, as regional partner of the show.- China sponsors the fair as country partner. The Asian giant, today a key overseas market for Italian kiwifruit and a major buyer of technology, is projected to become increasingly a strategic market for Italian and European fresh produce.- Macfrut Bio makes its debut in 2017 with a focus on organic production and export opportunities to northern European markets.- Macfrut Gourmet will be an area of the trade show dedicated to artisan fresh produce producers and processors supplying the highest quality products to retailers and specialty shops.- “Macfrut in the field” brings visitors from the pavilions to some dedicated test fields on the day before the start of the trade show (9 May). This new addition to the program will showcase the latest technology in a series of field demonstrations. More information