New FRUIT LOGISTICA logo combines freshness, quality and competence

FRUIT LOGISTICA presents its brand new logo ahead of its new international promotional campaign for the 2014 event. Featuring key elements from the previous version, the redesigned logo will be immediately recognisable. At the same time its refreshing simplicity and clarity create a forward-looking, timeless design.The horizontal alignment of two adjacent squares makes the logo adaptable for integration into a variety of media. Vivid yellow, green and red colours combined with simplified forms reflect the core FRUIT LOGISTICA values: freshness, quality and competence.The new logo is accompanied by a re-launch of the FRUIT LOGISTICA website in line with its new advertising campaign.