Seedless Aurora Papaya from Israel wins FRUIT LOGISTICA Innovation Award 2015

The trade visitors at FRUIT LOGISTICA in Berlin chose the “Aurora Seedless Papaya” produced by Aviv Flowers Packing House Ltd. in Israel as the winner for the FRUIT LOGISTICA Innovation Award 2015. Along with the remarkable fact that it is completely seedless, this unique papaya is characterised by its delicate fragrance and firm, full-flavoured pulp. Even after it is sliced, the fruit maintains its excellent consistency for a long time. The Aurora Papaya is the product of natural selection and crossing different varieties. Target markets include the European Union, Switzerland and Canada. The weight of the fruit ranges from 200 to 1000 grams. "We are pleased and very thankful that Asaf Adizoar spent ten long years patiently developing this wonderfully tasty, seedless papaya. We are planning to do everything we can to promote the Aurora Papaya and sell it on global markets", explained Or Amos, Marketing Manager for Aviv Flowers Packing House Ltd. The second place FLIA winner chosen by trade professionals at FRUIT LOGISTICA is the "Lemoncherry" tomato. Developed by BelOrta, a growers' co-operative based in Belgium, this yellow, sweet-tasting cherry vine tomato features a distinctive, lemony aroma. Third place honours went to the "DIY Fresh Packs" produced by Bakker Barendrecht in the Netherlands. These products are designed for consumers who want to use fresh ingredients to prepare a full meal, soup or side dish for four people.