Unitec at Asiafruit Business Forum. Thanks to Unitec technologies for quality classification, cherry and blueberry exports towards the Asian market rise

UNITEC, international group that specializes in designing and developing technologies for the processing, sorting, quality selection and packing of more than 35 types of fresh fruit and vegetables, took part in the first day of Asiafruit Business Forum with an intervention by Luca Montanari, Vice-President of the Group. Unitec is a dynamic, constantly-developing company that has always focused on quality and innovation to provide its customers with concrete results aimed at improving their business. Customers who choose Unitec technologies have access to state-of-the-art solutions that have often played a decisive role in enabling them to gain and maintain over time a prominent position in an increasingly competitive global market. This process never stops: the improvements are continuous, and so is the development of new technologies. Innovation is in the DNA of the Group, as well as the willingness to actively collaborate with all the players of the supply chain, in order to achieve excellent results. "Two emblematic cases that we mentioned at Asiafruit Business Forum fill our team with pride for the work done with our clients," says Luca Montanari. "The first collaboration involves cherries, the Chinese market and a forward-thinking entrepreneur, Hernán Garcés, president of the Chilean company San Francisco Lo Garcés. In China, the appreciation for cherries is so strong that consumers are willing to spend more for higher quality, and exclusivity plays a very important role. Driven by the strong determination to export its cherries to this market, Garcés realized that, in a context where competition was high, the key to success was to offer the best product, by smartly combining technology, logistics and marketing. So in 2006 Garcés decided to introduce Cherry Vision Unitec Technology into its Chilean warehouses. Everyone knows what happened next. San Francisco Lo Garcés has been a leader in the Chilean market since 2007, with a volume of cherry exports that reached 13,210 tons this year. This alone would be enough to prove that what our Group is doing is vital to the success of the whole supply chain, but learning from the Chilean newspaper El Mercurio that in the list of the top 5 cherry Chilean exporters there are 5 Unitec customers is really rewarding: San Francisco Lo Garcés, Frusan, Copefrut, Prize and Rio King. These companies believed in us and in Unitec technologies, and they have been able to access international markets by guaranteeing the reliability of their supply, because their technologies are in line with the quality demands of the market." Frusan is a second excellent case that is also related to a very delicate fruit, which is increasingly appreciated and demanded by the Chinese market for its nutritional properties: blueberry. Thanks to Unitec selection and quality classification technologies, blueberries are not only processed according to the quality characteristics required by the target market, but are also classified in a way that perfectly meets the needs of logistics and shipping, thus reaching the end consumer in ideal consumption conditions. Manuel Kaulen, General Director of Frusan, commented on the introduction of Unitec technologies in fruit processing: "Compared to cherries, it is maybe even more difficult to detect external defects and bruises on blueberries. Unitec Blueberry Vision is able to detect the small bruises that you can find on blueberries with extreme accuracy. The use of this technology also makes it possible to use less labor in the packing process." At the same time, Chinese market managers report that consumers, thanks to the consistent quality of Frusan blueberries, appreciate very much this brand and the quality it guarantees. The results obtained by Frusan are, therefore, excellent and so are the ones obtained by the other packing houses that have chosen Unitec Blueberry Vision for the selection and classification of their blueberries. "Unitec technologies - concludes Luca Montanari - arise from the precious interaction and continuous exchange between the real needs of customers and the daily work of our R&D department. So we would like to thank each and every one of our customers for the inspiration they have given to us over the years to develop highly innovative technology solutions that have produced important results." Unitec is present at:ASIA FRUIT LOGISTICAHong Kong, 6th-8th SeptemberHall 5 Stand 5-G27 Infoph. +39 0545.288884 press@unitec-group.com