PacLife at the forefront of the horticultural industry at Fruit Logistica 2024

Fruit Logistica, established as the annual essential event for the fresh fruit industry since 1996, will feature the participation of over 2,600 exhibitors from 92 countries. These exhibitors will present their products, services, and technical solutions in an event expected to welcome around 63,500 buyers and industry professionals from over 140 countries.

The fair covers the entire value chain of the horticultural sector, from seed development, fruits, and vegetables to packaging and automation. In this context, PacLife will highlight its involvement through a strategic alliance with Alvapack, a renowned Italian company specializing in packaging for the European horticultural sector.

For Mauricio Riquelme, a member of PacLife's commercial team attending the event, PacLife's participation is crucial, stating:

"We consider it of utmost importance to stay abreast of international trends and be an active part of the global industry's business hub, as represented by Fruit Logistica. We are dedicated to expanding our reach in the market, bringing our unparalleled packaging technology tailored to various species in our portfolio as a company."

In addition to the exhibition, Fruit Logistica will offer seminars, presentations on specific topics, receptions, and other events complementing the showcase. One of these highlighted events is the Fresh Produce Forum, focusing on digitization, artificial intelligence, and sustainability, featuring relevant speakers from the industry. Current industry themes such as digital marketing will be explored, and there will be discussions on how fruit and vegetable traders can engage in an immersive virtual space known as the metaverse.

PacLife will be part of the Chilean Fruit Stand, located at booth B-08, Hall 25. They eagerly await your visit.