Study of the Brazilian ornamental industry

H?lio Junqueira and Marcia Peetz, technical consultants at H?rtica Consultoria e Intelig?ncia de Mercado are the authors of the study on the ornamental industry in Brazil, ?Estudo Nacional sobre a Cadeia Produtiva de Flores e Plantas Ornamentais?, published by the SEBRAE NACIONAL. It analyzes all aspects of Brazilian horticulture business, including the areas of production, marketing channels, per capita consumption, trade shows, as well as success factors in the ornamental business in Brazil. The study consists of three volumes, written in Portuguese; the links below allows to download it: - Flores e plantas ornamentais do Brasil - volume 1: s?rie estudos mercadol?gicosPDF: http://www.hortica.com.br/artigos/2015/FPO_BR_Estudos_Mercadologicos_2015_Vol1.pdf - Flores e plantas ornamentais do Brasil - volume 2: s?rie estudos mercadol?gicosPDF: http://www.hortica.com.br/artigos/2015/FPO_BR_Estudos_Mercadologicos_2015_Vol2.pdf - Flores e plantas ornamentais do Brasil - volume 3: s?rie estudos mercadol?gicosPDF: http://www.hortica.com.br/artigos/2015/FPO_BR_Estudos_Mercadologicos_2015_Vol3.pdf ?