Fresh Inset and Janssen PMP, a division of Janssen Pharmaceutica NV, form partnership

Fresh Inset and Janssen PMP, a division of Janssen Pharmaceutica NV, one of the Janssen Pharmaceutical Companies of Johnson & Johnson (NYSE: JNJ) have signed an Evaluation and Standstill Agreement to test and develop Fresh Inset's Vidre+ technology on fruits, vegetables and ornamental plants.

Pursuant to the Agreement, Fresh Inset has granted Janssen PMP the right to test Fresh Inset's Vidre+ technologies for postharvest storage preservation of fruits, vegetables and ornamental plants in certain countries of the world.

The United Nations urges people to cut current food loss levels in half by 2030 to improve global food security and public health. The organization suggests connecting these reductions to climate change targets and using natural resources sustainably. To achieve these aims, they advise the use of innovative new approaches and technology. 

Vidre+ technology provides solutions to extend the shelf life of fresh produce for growers, packers, distributors and retail. It preserves the texture, firmness, taste and appearance of produce during storage, transportation and retail display with the use of an innovative delivery system that provides 1-MCP post-harvest freshness protection for fruits and vegetables in a simple to use sticker format. Vidre + provides growers, distributors, packers and retailers flexibility and ease of use freshness techology that allows them to deliver “just harvested” freshness on a year-round basis and enables retailers to increase customer satisfaction with fresh, high quality produce.

Geoffroy de Chabot-Tramecourt, Director R&D and Business Development at Janssen PMP, said:

"Being able to apply 1-MCP in an innovative way at small scale through a pad or a sticker brings additional flexibility to packers, traders, retailers and ultimately consumers. The huge benefits of applying 1-MCP on fruits, vegetables and ornamentals are well known and need no further explanation. In addition,, the Vidre+ technology perfectly complements our 1-MCP technology marketed under the FYSIUM® brand"

Fresh Inset CEO Andrzej Wolan remarked:

"Vidre+ technology performance is now well proven by a large number of trials performed all over the world. We are very excited to work with Janssen PMP as they bring more than 50 years of relevant market experience. We are convinced that working together to further develop Vidre+ in the market place will be a huge benefit for the our future"

(1) 1-MCP: 1 MethylCycloPropane

About JANSSEN PMP

Janssen PMP (https://www.janssenpmp.com) is a division of Janssen Pharmaceutica NV, one of the Janssen Pharmaceutical Companies of Johnson & Johnson. The Janssen Pharmaceutical Companies of Johnson & Johnson are dedicated to addressing and solving some of the most important unmet medical needs of our time in oncology, immunology, neuroscience, infectious diseases and vaccines, and cardiovascular and metabolic diseases.

Janssen PMP is a long-established world leader in the development and formulation of new and highly effective active substances and end-use products for the protection of materials and food, especially fruits and vegetables. With more than 50 years' experience in Post-Harvest treatments and Plant Protection, Janssen PMP has developed strong technical and commercial expertise. Through protection of our surroundings, we aim to protect the health and well-being of the people in the environment in which our products are being used.

About FRESH INSET

Fresh Inset is a technology company that develops a wide range of solutions for extending the post-harvest shelf-life of fruits and vegetables to reduce food waste and increase profits. The company’s products are based on a revolutionary and patented technology of an innovative formulation of 1-MCP that protects crops from the damaging effect of ethylene during storage, shipment, and at the retail market. Fresh Inset’s products can be applied to all fruits and vegetables at any latitude. They ensure a gradual and timed release of 1-MCP that leaves no residue and does not need to change any existing supply chain processes. An easy-to-use sticker format of the 1-MCP application is distributed under the Vidre+ brand.

The first of many post-harvest solutions delivered by Fresh Inset to the global food value chain. Fresh Inset’s team consists of a group of experienced scientists, agronomists, engineers, packaging sector experts, and IP lawyers based around the globe, in such countries as the United States, Argentina, Brasil, Peru, and Poland. For further details please visit https://freshinset.com