Innovation and Quality, the new frontiers of Strawberry at Macfrut Academy

Macfrut Academy, the innovative formative platform promoted by Macfrut, returns on Thursday 19 September at 5 pm with a video lesson dedicated to the new frontiers of strawberries: from varietal innovation to cultivation techniques, from protecting quality in the field to processing warehouse technologies.

The strawberry is the protagonist of a great global expansion driven by growing appreciation by consumers. In the video lesson you will find a focus on production in the Mediterranean basin, in particular in Italy, Spain and Morocco. We will start from the new fronts of varietal research, to delve into market demands and the strategies that research and production can implement to satisfy them.

Finally, a journey into the factories where the fruit is processed and packaged to see how, through automation and packaging, the quality produced in the field can be protected: an in-depth study dedicated to the technologies that help preserve strawberries and extend their shelf life, all to the benefit of sustainability.

What you will find in the episode dedicated to strawberries

• A lesson on varietal innovation with Professor Bruno Mezzetti
• The evolution of breeding with Nova Siri Genetics
• An exclusive interview with the director of Freshuelva
• The needs of the market with important Italian and Spanish players
• An in-depth look at organic strawberry production
• The protection of quality in the field through useful insects and innovative technical means with CBC Bioplanet and CBC Biogard
• The development of processing lines with Ulma
• The strategic role of packaging with Infia

Register for free at Macfrut Academy