MAF RODA Group Expands Global Presence with Acquisition of German Asparagus Processing Specialist Strauss

MAF RODA Group, a global leader in tailored turnkey solutions for sizing, sorting and packaging of fresh fruit and vegetables, announces the acquisition of Strauss, a company specialized in processing and automation of the horticultural sector. Based in Germany, Strauss is recognized for its innovative approach to asparagus technology, representing a strategic expansion for MAF RODA, allowing it to diversify its offering and strengthen its presence in key markets. This acquisition further strengthens MAF RODA's position as a global benchmark in the post-harvest automation sector.

The acquisition, which was formalized at the end of 2024, allows MAF RODA to expand its presence in the asparagus sector, a key product in the European market, while gaining access to new technologies and specialized knowledge in this field. Strauss has extensive expertise in the processing of white, violet and green asparagus, as well as leeks and celery. This knowledge adds significant value to MAF RODA Group, which expands its range of solutions to new products, opening up to new business opportunities.

MAF RODA thereby strengthens its commitment to innovation and continuous improvement, maintaining its position as a benchmark in post-harvest process automation. The integration of Strauss into the Group's value proposition enhances its ability to provide tailored solutions that meet the specific needs of each market.

The MAF RODA Group, which already has a solid international track record in more than 60 countries, strengthens its strategic positioning by establishing a direct presence in Germany, one of Europe’s key agricultural markets. This new location Will allow the company not only to expand its offer with global solutions for these products, but also to reinforce its commitment to a quality proximity service. With this new center in Germany, the company is able to get closer to its customers in the region, offering a more efficient service, optimizing response times and improving customer service.

This move aligns with the group's long-term vision of remaining at the forefront of technology applied to the agri-food industry, driving digital transformation and automation of the post-harvest value chain globally.

About MAF RODA Group

MAF RODA Group is a family-owned company with more than 100 years of experience in the post-harvest automation sector, specialized in the sorting, grading and robotic packing of fruit and vegetables. With a focus on constant innovation, MAF RODA offers high-end solutions that optimize agricultural processes, enhancing the efficiency and profitability of its customers globally.

About STRAUSS

Since 1996, the German company Strauss Verpackungsmaschinen GmbH has positioned itself as a developer, designer and manufacturer of sorting, weighing and packaging machines for fruit and vegetables in Germany. With a specialized focus on processing white, violet and green asparagus, as well as leeks, celery, apples and pears. With a worldwide presence, all Strauss machines are manufactured at the Buxtehude location.

Photo caption: Philippe Blanc and Jörn Strauss sign the acquisition