The market for fresh convenience products in the fruit and vegetable sector is changing fast. Although the German market is still lagging somewhat behind its European neighbours, unlike the others it is still characterized by growth. Consumer spending on pre-cut salads, for example, rose by 20% between January and July 2017 compared with the same period of the previous year. And in the case of ready-to-eat fresh fruit, the increase in retail sales reached almost 40%. Private consumption of convenience products, however, only covers just over half of the market. Out-of-home consumption plays a much more important role here than in the case of unprocessed fruit and vegetables. This market
The market for fresh convenience products in the fruit and vegetable sector is changing fast. Although the German market is still lagging somewhat behind its European neighbours, unlike the others it is still characterized by growth. Consumer spending on pre-cut salads, for example, rose by 20% between January and July 2017 compared with the same period of the previous year. And in the case of ready-to-eat fresh fruit, the increase in retail sales reached almost 40%. Private consumption of convenience products, however, only covers just over half of the market. Out-of-home consumption plays a much more important role here than in the case of unprocessed fruit and vegetables. This market too will be a focus of the European Convenience Forum. Apart from looking at the markets in Germany and its neighbouring countries, legal and technical issues will also be on the programme. What aspects must be taken into account when entering this complex market? One day conference and evening get-together in cooperation with the DFHV annual conference 8 June 2018. More information