Food Valley Awards, an annual prize to the most distinctive project or initiative in the agrifood business, and Food Valley Expo

Food Valley awards is Dutch annual prize to the most distinctive project or initiative in the agrifood business. The criteria on which potential winners are judged are the innovative character of the project, the degree of (innovative) cooperation, the economic viability and the overall attention to Corporate Social Responsibility. The Food Valley Award is presented at the Food Valley Expo, and the winner may use the 'Winner Food Valley Award' logo for one year, a prestige symbol. Members of the jury belong to Dutch universities and private companies.Pasteur Sensor Tag, the 2013 winner, calculates the product?s real shelf lifePasteur Sensor Tag (NXP Semiconductors and Wageningen UR Food & Biobased Research winner 2013) is a tag that tracks the geographical origin of the product and history of the conditions under which it has been transported (2nd. Picture and video). But most importantly, it calculates the product's real shelf-life. ?Current sensor tags only measure temperature and humidity and they're very expensive at ? 15 to 20 apiece,? says project leader Romano Hoofman from NXP Semiconductors. ?The Pasteur sensor tag is potentially much cheaper, between 25 euro cents and one euro. But the most unique thing is that it uses temperature and gas conditions recorded during transportation and storage to calculate a dynamic expiry date, aided by quality models on the tag?.Almost a decade of the innovation awardsThanks to increasing interest in the prize from both the media and industry, the Food Valley Award has evolved into one of the most important innovation prizes. To date, the winners are:??? Food Valley Award 2005: Campina Valess??? Food Valley Award 2006: 'Innovation through concentration', Provalor??? Food Valley Award 2007: 'Frying without fat', HiFri??? Food Valley Award 2008: 'Enriched eggs for preventing blindness in the elderly', Newtricious??? Food Valley Award 2009: 'Creamy yoghurt, cake and sweets with less fat and no gelatine', AVEBE??? Food Valley Award 2010: 'Getting to grips with the quality of apples and pears', NSure??? Food Valley Award 2011: 'Nutri-Pulse? e-Cooker', IXL Netherlands??? Food Valley Award 2012: 'Hybrid potato breeding method', Solynta??? Food Valley Award 2013: 'The Pasteur smart sensor tag', NXP SemiconductorsFor the companies, to be nominated as potential winners, it?s itself a prestige matter. 2014 Food Valley ExpoThe 2014 Food Valley Expo 2014 is the 23th October, Congrescentrum Papendal, Arnhem. The prize ceremony is a social act that joints main players in the agribusiness industry. The program involves conferences, the exhibition and the price ceremony.Video of the 2013 Food Valley Awards ceremony