Fresh-cut produce, science, and fake news: discussed in Macfrut on May 9, 2018

One of the most interesting events in the Program of MACFRUT 2018, the workshop titled ?Fresh-cut produce: Scientific approach vs. Fake news? will take place on Wednesday May 9, starting at 2:30 pm in the Ravezzi Room of the Fiera di Rimini. The workshop aims to clear up some of the most popular beliefs related to fresh-cut produce in order to illustrate facts from a scientific point of view. All over the world fresh-cut produce represent a very important portion of the fresh produce market: ready to use fresh fruit and vegetables, trimmed, sliced, shredded, washed and conveniently packaged, they convey additional services to the consumer and make much simpler the consumption of this highly reccomended food. ?Since fresh-cut produce became more and more popular it has often catched the attention of the mass media? says Giancarlo Colelli, Professor at the University of Foggia, scientific coordinator of the event, ?and in the last few years pros and cons of fresh-cut produce have been described more often more with the objective to make the front page than to deliver the correct information.? Ready to eat fruit and vegetables have been presented as extremely expensive,with lower nutritional value, crammed with chemical preservatives, infested by dangerous microrganisms, treacherous for the environment, and even potentially causing cancer. Many of these supposed truths often bounce back and forth within social networks, where the possibility to discern false from true on this as well as on other questions becomes more and more problematic. ?As they are very actual topics, related to the health, to the eating habits, and to the shopping patterns of the households, delivering a correct information is of paramount importance? says Renzo Piraccini, President of Macfrut. During the Workshop, first-class international scientists will discuss the state of the art on some of the hot-topics related to these products, presenting their results with a divulgative trait, so to provide bench-mark references to industry and media representatives that will make it easier to separate real news from fakeones. Infopostharvest@unifg.itfabbri@agenziaprimapagina.ithttps://www.facebook.com/events/110052569847352/