Fresh produce sector meets in Brussels to discuss priorities for the future

The fresh produce sector is now more than ever looking at ways to increase fruit & veg consumption in the EU and find alternative export markets for fresh fruit and vegetables. At Freshfel's Annual General Meeting that took place in Brussels on 7 October, close to 100 participants debated the sector?s options for the future. The meeting sent the clear message that more efforts are necessary from the European institutions and from the fresh produce sector to increase EU consumption and boost access to third country markets, becoming even more urgent to respond to the consequences of the Russian embargoes.