Plant based, the new trend on the fast track

Plant-based food is receiving a great deal of attention today. From plant-based meat and dairy products to ingredients in the food and beverage segments, companies are racing to establish themselves as the leaders in this category. In fact, the overall plant-based market is slated to reach $13 trillion globally by 2025, according to Global Market insights. With varying reasons, most notedly the health benefits of increased produce consumption, consumers are driving this market. According to a study published in Nutrients, vegan diets promote beneficial gut hormones that are responsible for regulating blood sugar levels, satiety and weight. "This study adds to the mounting evidence that plant-based diets can help manage and prevent Type 2 diabetes and obesity," says study author Hana Kahleova, Director of Clinical Research at the US Physicians Committee for Responsible Medicine. It isn't simply the vegan consumer that is behind the demand. The mainstream shopper is also interested in plant-based foods. Manufacturers of plant-based meat and dairy products have led the pack so far. Taste, texture and appearance will be the deciding factor for consumer acceptance of these products. Many of these products on the market have amazingly met these qualities. This is great news for consumers and produce growers in general. About NatureSealNATURESEAL, Inc. is a subsidiary of Mantrose-Haeuser Co., Inc. is a world leader in edible film coatings for the pharmaceutical, confectionery and agricultural industries headquartered in Westport, Connecticut. Mantrose-Haeuser was founded more than 100 years ago.