Shaanxi is welcoming the First World Apple Convention

The First World Apple Congress kicked off in Luochuan County, Yan'an City in Shaanxi Province. The Ninth China Shaanxi (Luochuan) International Apple Expo opened concurrently.?The convention is held from October 10 until October 16.? Over 150 famous apple experts from more than 30 countries, together with more than 1000 people including representatives from Chinese academies, large enterprises, wholesale markets and industrial associations, took part in the event. Some 40,000 locals also attended the event. The event is the most important academic meeting for intra-industry exchanges of production technologies, operation philosophies and development experiences and serves as the most influential international platform for the host country and city to promote local brands and seek cooperation with outsiders. Reputed as the Olympics of the global apple industry, the event is expected to facilitate exchanges and cooperation on scientific research and sharing of latest research findings. Yan'an is one of the best production areas for apple in the world and protects apples of designations of origin. The city has a history of 70 years for developing the apple industry and all its 13 districts and counties are provincial-level apple production bases. The city's apple grown area and production are 3.5 million and 3 million tons, accounting for 5.1 and 3.6 percent of the world's total, 9.0 and 6.6 percent of China's total, and 33 and 27 percent of Shaanxi's total. Luochuan Apple is a universal national famous brand for apples grown in all the city's 13 counties and regions. It won 28 naming rights for various influential events such as the Shanghai World Expo, Beijing Olympics and Xi'an World Horticultural Exhibition and was presented as a gift for many foreign leaders. The brand is very popular in more than 30 large and medium-sized Chinese cities and exported to more than 60 countries and regions in Europe, Southeast Asia, the Middle East and North America. Annual export volume exceeds 100,000 tons. The brand has an estimated value of 6.59 billion yuan in 2016, ranking among the most popular fruit brands of Chinese consumers. Ya'an aims to become the No.1 apple production area in China and a famous production area in the world. ?