Simon Matthews, AgriCoat NatureSeal, explains that the company expects to repeat their experience in London Produce Show

As a regular contributor to the London Produce Show, AgriCoat NatureSeal Ltd is eager to participate in the first Amsterdam Produce Show which will be held from the 2nd to the 4th November of this year. The company will exhibit it a range of NatureSeal products developed in order to preserve the quality of fresh-cut fruits and vegetables. Simon Matthews, AgriCoat NatureSeal CEO, who is on the right in the image, explains that after participating in the first London Produce Show in 2014, it was clear that it was "where they had to be" and the company did not hesitate to also exhibit at the subsequent editions. "Our experience at the fair in London, with its different format and opportunities for networking, is that gives the opportunity to dig deeper current and potential customers. It seems that the older companies are the ones who attend this event where the advantage is given in the improvement of relations with existing customers and socializing with them; it is like being seated at the same table. Undoubtedly, the fair has helped us to define our relationship with them, progressing with certain products and launch some tests. " AgriCoat NatureSeal has diversified its business in the last two years. In the UK, the company has worked closely with customers to meet their demand for a most diverse offer of fourth range. Customers not only want more colorful fruits, but they also look for different ones and more flavors on the combinations. "Every time our NatureSeal for stone fruit and exotic fruits like mangoes coatings have more acceptances. Last year, after many tests, we launched NatureSeal BA-1 for bananas and many trays and combinations of fresh-cut were sold with banana in many establishments in the UK," Matthews explains. “Nor have we neglected the sector of vegetables fourth range, and the consumption of the old varieties, such as beets, carrots and pumpkins of other colors, has helped to grow. In root crops, the desire to eliminate sulfite treatments has driven NatureSeal in potatoes, parsnips and pumpkins convenience ". "The Netherlands is of utmost importance to us as it is one of our largest markets outside the UK. We hope to repeat there our positive experience in London Produce Show, to spend some time in good company with our customers not only to know them better, but also to have a better understanding of the Dutch market.” "The London Produce Show has always been a good forum to expand our business and deepen relations with our partners. If we get the same in Amsterdam, we will be very satisfied."