White paper: an effective tool for persuading potential customers

Companies that sell new, complex or expensive items must wait for the approval of a committee to close business. It?s a process involving several people and can last for weeks, months and even years. A white paper simplifies this process through the use of facts and logic, thus educating, informing and persuading potentia customers. Jorge Luis Alonso, writer of white papers for the agricultural business, explains, through a slide presentation, that a white paper contains valuable information for readers who are seeking to understand an issue, solve a problem or make a decision. ACCESS?to the presentation