Wilfried Wollbold, new FRUIT LOGISTICA Global Brand Manager

Wilfried Wollbold (40) assumed responsibility as the new FRUIT LOGISTICA Global Brand Manager at the beginning of September. He is taking over the position from Gérald Lamusse, who managed FRUIT LOGISTICA since 2002 and established ASIA FRUIT LOGISTICA in 2007. Lamusse will continue to work for Messe Berlin as a Senior Vice President in the newly created Products & New Business division. He is responsible for several trade fairs, including FRUIT LOGISTICA and ASIA FRUIT LOGISTICA. Gérald Lamusse: "I am convinced that the world's leading trade fairs for the international fresh produce business, FRUIT LOGISTICA in Berlin and ASIA FRUIT LOGISTICA in Hong Kong, will benefit from Wilfried Wollbold's outstanding professional experience as a manager". Wilfried Wollbold's first official business trip took him to Hong Kong for ASIA FRUIT LOGISTICA 2015 on 2-4 September. Wollbold, who has extensive management experience with international exhibitions, especially in Asia, is looking forward to the new challenge: "We want to continue to fulfil the FRUIT LOGISTICA brand promise each year in Berlin and bring the international fresh produce trade together with key players from across Asia at ASIA FRUIT LOGISTICA in Hong Kong". The next edition of FRUIT LOGISTICA takes place on 3-5 February 2016 in Berlin.