World avocado market

The global avocado market has experienced extraordinary growth in the last ten years. This market, estimated at more than 5 billion dollars in imports in 2018, is the fourth largest and represents more than 2.2 million tons. This success is not only related to the nutritional benefits of this "superfood", but also to the work of the industry that has been organized to improve the quality of the offer thanks to pre-ripening and one of the most important promotion budgets in the world. The market, which still depends mainly on the United States and the European Union, has strong growth prospects. However, the growing global avocado production should favor greater promotional efforts both in "traditional" markets and in emerging export markets (Asia), local or regional. This article belongs to the book??Cultivo, poscosecha y procesado del aguacate??(Spanish version).