Paclife at Fruit Attraction 2024: Innovation and Sustainability as Core Principles

The 16th edition of Fruit Attraction has established itself as the largest and most successful to date, serving not only as a networking hub but also as a platform to showcase the latest innovations and advancements in sustainability and automation within the horticultural industry.

Marcela Silva, Deputy Manager of Post-Harvest at Paclife, stated:

"We leave with very positive results and the satisfaction of having connected with new business partners interested in more eco-friendly solutions."

During the event, Paclife presented innovative solutions that not only protect fresh products but also reduce environmental impact throughout the supply chain. Meetings with importers and distributors at the Chilean Fruits booth allowed the company to identify key market needs and strengthen its expansion strategy into Europe. In this regard, the focus on sustainability and packaging efficiency was crucial in attracting the interest of new markets.

Additionally, Paclife showcased its advancements in automation within its packaging processes, enabling greater efficiency in the production and distribution of its solutions, reducing operational costs, and improving the accuracy of fresh product protection. Marcela Silva commented:

"Automation is key to scaling our operations and meeting the growing demand for sustainable solutions in the global market."

This reinforces Paclife's ability to tackle the logistical and sustainability challenges facing the horticultural industry.

New Business Opportunities

The Chilean Fruits booth established itself as a crucial meeting point, facilitating partnerships with key players in the European horticultural industry. Paulina Urrutia, Commercial Representative in Europe and a participant in the event, emphasized:

"This year was especially productive for us, as we connected with companies seeking innovative and sustainable solutions for their fresh products. Without a doubt, this type of encounter opens doors to business opportunities that will continue to drive our growth."

Participation in roundtables and forums on innovation in fruit export logistics allowed Paclife to stay updated on the latest market trends and challenges. The company reaffirmed its commitment to developing solutions that not only address the current needs of exporters but also anticipate future demands in terms of sustainability and quality.

Future Outlook

With the fair now concluded, Paclife looks toward the future with optimism, confident that the new connections and knowledge gained will drive its growth in the European market. The experience at Fruit Attraction 2024 reinforces its commitment to continue developing packaging solutions that ensure the freshness and quality of products while minimizing environmental impact.