A new show for the produce industry

The Amsterdam Produce Show and Conference will be held 2 - 4 November 2016. The objetives of this new meeting point for the fresh produce industry are:- To reaffirm the position of the Dutch import and export industry for fresh produce and flowers at the very heart of the supply chain for the whole of Europe and beyond. -To build relationships across the growing, shipping, distribution, wholesale, catering/foodservice and retail sectors that will enhance and increase the flow of fresh produce into and through the Netherlands. - To re-instill a sense of justifiable pride within the Dutch produce industry about this position, to renew focus on the importance of their status as one of the world?s premier import/export hubs and to also provide a platform to promote Dutch-produced fruit, vegetables and flowers to an international buyer base. - To bring the international fresh produce and floral communities to Amsterdam for a professional and cultural experience that will add significant value to their business and their careers. - To bring thought and practice leaders to Amsterdam from around the world and create an educational program that both highlights the world-leading commercial, technical and scientific expertise that exists in the Netherlands, alongside some of the best examples from around the globe. - To link students and educational institutions in Europe with the produce industry and establish connections that will help the industry find its next generation of business leaders. - To showcase some of the world-class produce that is shipped into Rotterdam and Schiphol for markets far and wide and to bring the shippers of that produce together with buyers in the key markets supplied by Dutch exporters. - To focus on the food culture of Amsterdam and the rest of the country ? promote the increasing diversity, creativity and progress of the Dutch foodservice market with tours and educational sessions in Amsterdam and Rotterdam. - To give smaller players in the global market the opportunity to get noticed at an influential international trade exhibition ? each booth is the same size and offers a more accessible option in a more relevant location than any existing event. On a wider scale, the event will be an opportunity to bring Benelux/European/international buyers, shippers and marketers of fresh produce together with produce thought and practice leaders around the world to move this great industry forward in a sustainable manner ? with the Dutch industry retaining its place at the forefront. The event will be held in a most interesting venue. For years, Holland had no natural gas and a large plant existed to convert coal to natural gas. When circumstances changed and natural gas was discovered in the North Sea, there was no need for this expensive process and the plant closed. It had no purpose. Yet, in truth, it was only in facing this adversity that the facility came to know a new purpose? The Westergasfabriek has become a hub of a creative district, and old resources in the form of land and buildings have been repurposed to serve as a park, a cultural and creative laboratory and place for extraordinary events. More information? ?