Dutch flower innovation receives prestigious American award

The groundbreaking technology promises to be a game changer in the floral industry. Now making it possible to store, sell and send fresh flowers without the use of water whilst maintaining their freshness.  The technique evolves around measuring the oxygen demand of flowers (every flower breathes differently) and using a laser to create just the right amount and size of holes in a special film packaging developed by Uflex Ltd, India. The Microscopically small holes created by the laser ensure that the packed flowers receive just the right amount of oxygen to stay alive. By doing so the flowers are “put to sleep” and can go without water for five days in ambient temperature. When kept in cool environments some flowers can even be kept fresh for several weeks according to Perfotec. The award was handed out by John Toner, Vice president of the United Fresh Convention to Dave van Stijn CEO of online florist BloomPost.nl an early pioneer in the use of the technology. “Receiving the award is a great honor and acknowledgement for the effort off all stakeholders involved” van Stijn expresses. “We have seen the ground breaking technology from Perfotec combined with the special permeable film from Uflex really perform miracles in the flower supply chain”. “We look forward in sharing our experience and business cases with growers, wholesale and retailers around the world”.